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When you visit a website for the first time, a cookie is downloaded to your computer. The cookie is a text file which contains the website name and a unique user ID. The next time you visit the website, your computer checks to see if it has a cookie for that site and, if so, sends the information contained in the cookie back to the site.
Once the website knows you have been there before, it can tailor content accordingly. This allows for a smoother user experience. When you interact with a website and save any settings (for example, setting your location so that you can see the local weather forecast) cookies will be used.
This website uses Google Analytics to improve the user experience. Google Analytics gives me overview data on how many people visit the website, how long they stay on the website, which pages are popular, etc. This ensures I provide content which is relevant to any potential clients. No personal data is collected and no data is shared with any third party companies.