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GreenTalk was a series of presentations about sharing the best ideas, responses and solutions to environmental issues. It was similar to TED Talks in that each presentation was made in front of a live studio audience and filmed for online viewing.
The challenge with GreenTalk was to produce a logo that captured both the environmental issues and the theme of talking about solutions. I designed a tree icon that was made from speech marks and set it alongside lowercase Helevtica Neue. The colour palette of green and blue represents the colours of the Earth. The overall result is creative and powerful.
Watch the GreenTalk videos online on YouTube.